Retailers have the opportunity to deliver marketing messages and offers to consumers across a variety of technology touch points. However, to effectively engage shoppers while they’re in stores, retailers can tailor ads based on specific customer needs and preferences. Otherwise, consumers will likely ignore these messages, and continue on their browsing and buying journeys.
Linkett is a digital signage system designed to help retailers create and execute interactive advertisements in brick-and-mortar stores and shopping centers. Created by WestonExpressions, Linkett is a small device that can attach to any type of digital display. Potential customers can scan the device with a smartphone or tablet to download coupons, videos and other content. Additionally, the sensor picks up movement as a consumer is walking past a screen, and can change the message and even talk to consumers to attract their attention. Marketing teams can tap detailed analytics to improve the quality and relevance of display ads.
An A/B Testing feature also allows marketers to run multiple offers on different display screens and then determine which messages are top performers. As a result, retailers can see how many impressions ads receive and how many people purchase products through the platform. Linkett turns display hardware into points-of-purchase using an HDMI connection, so shoppers can purchase products using their smartphones and have them shipped to their homes.
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Because Linkett is a cloud-based solution, one person has the power to control thousands of displays from a single laptop or desktop, and upload content.
