Cloud computing can be attractive to retailers looking to make processes more efficient and to make sure that important information is centrally available, where and when it’s required.
To provide users with greater access to these cloud computing capabilities, Ipsos Retail Performance has released its Cloud Reporting offering. With Cloud Reporting, retailers can view in-store analytics from a central platform, to see and manage all of a store’s performance metrics in one location.
Cloud Reporting provides instant access to processes such as managing staff as well as insights on improving traffic flow, enabling retailers to plan efficiently and to boost conversion. With features such as occupancy counting, retail performance grids and dynamic navigation, specific and constructive reporting is accessible quickly and as needed.
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The option of retail performance grids allows regional managers to compare stores across an entire network to gain an overall perspective. This insight allows those stores that need extra support to be identified, as well as those that are a good example of best practice for the rest of the group.
The reports available can be applied to businesses ranging in scope from a multinational chain or a small boutique. There are five levels of reporting retailers can choose from, depending on how much of their business they are looking to manage: Pearl, Emerald, Ruby, Sapphire and Diamond.
