When produced successfully, product videos can provide shoppers with a strong visual representation of what an item looks like and how it can be used in everyday life. In essence, proof of a product’s practicality and value can rely entirely on how well it is portrayed on screen. Without this visual display, shoppers may not be engaged enough to purchase an item, even if the product in question offers excellent quality.
To help brands and retailers create compelling videos that encourage cross-sells and upsells, Invodo has upgraded its InPlayer solution to include a series of new features, including:
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In-video shopping, so consumers can browse related products in a shopping pane within the player;
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Product catalog integration, which allows retailers to publish new videos for hundreds or even thousands of SKUs;
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Real-time event triggers that allow developers to deliver promotions, merchandising and special calls-to-action during the video playback;
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Sharing capabilities, so consumers can help generate more video views; and
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Analytics, so brands and retailers have detailed metrics on overall conversions, video engagement, watch times and ratings.
“We’ve designed the Invodo InPlayer with one thing in mind: giving retailers and brands tools to deliver a rich, branded video experience for consumers,” said Craig Wax, CEO of Invodo. “With our latest player version, video is no longer a passive experience. We have built it to drive shopper interaction, increase video views, and shorten the path to purchase.”
Brands and retailers using Invodo include Clarks, Lenovo, L’Oreal and Samsonite.
