Influenster, a product discovery and reviews platform,announced the addition of a video review feature designed to allow users to upload short-form videos of product reviews on the app.
The video product reviews on Influenster provide brands with a new channel for incorporating organic user behavior for sales conversions.
The new feature gives brands the ability to house and repurpose video reviews, enabling them to help potential customers better understand how the brand’s products function, promote sales and give content creators a new medium to express their opinions.
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Users can access the new video feature when they tap “add media” on any product page in the Influenster app. Then they view a screen that shares tips on making a good video review before moving to a recording screen to capture the under-60-second video with either the front-facing or rear-facing camera on a phone or tablet.
Consumers can add a caption, including appropriate hashtags, so that others can search for related videos using the same hashtag. Once the user has uploaded the video product review, it will live on that product page on the app as well as Influenster.com.
