Indoorway has launched a Marketing Intelligence tool designed to make any brick-and-mortar space interactive. The solution is designed to enable precise indoor positioning and analysis of user traffic and routines.
With the Marketing Intelligence platform, retailers and venue owners can make data-driven decisions and increase customer engagement through location-based services and real-time marketing communication.
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Indoorway delivers a set of tools for app developers, enabling them to build their own smart solutions based on indoor positioning. Retailers can use the platform to discover:
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How users move around the venue or particular stores;
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What their routines and points of interest are; and
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How they interact with marketing notifications.
Marketers can analyze information from consumers’ smartphones with the platform’s dashboard. They can use this data to optimize shopping paths and store displays, and also reach their customers with notifications about special discounts.
Additionally, customers can get on-demand indoor navigation on their mobile phones, so they can find the store they are looking for or the way back to their car in a multi-story parking lot.
