Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position Ideoclick as a single advertising management solution with a comprehensive, API-driven view of digital performance across multiple platforms.
Ideoclick is designed to help retailers maximize cross-platform coordination to drive greater efficiencies and optimize sales. The platform also can generate time savings, with one point of contact dedicated to syncing execution across strategy, product launches, tentpole events and more. Other benefits of the platform include:
- Ability to measure share of search on Amazon: Brands can use Ideoclick’s flagship methodology to compare with peers on percentage of estimated traffic, star ratings, review counts, price points and more for chosen search terms;
- Holistic “one-stop-shop” management: Ideoclick strategists can help companies build a strategic, integrated ecommerce advertising platform go-to-market plan; and
- Strategic guidance: Ideoclick provides recommendations on budget allocation, optimal assortments, cross-retailer pricing strategy, profitability and inventory management.