IBM has expanded its suite of solutions and features to include cognitive technologies designed to enable marketers, merchandisers and e-Commerce professionals to help deliver relevant customer experiences.
The offerings will provide users with in-the-moment advice, insights and recommendations to help them make informed decisions at each step in the brand journey.
Solutions added to the portfolio include:
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IBM Real-Time Personalization, which accounts for how shopper’s personal preferences change over time. The solution’s Cognitive Rule Adviser learns, advises and suggests the offer and message to be shared with each visitor. Upon sending the message, the solution can discover which segments are responding best to each variation, broken down by factors such as age and geography; and
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Commerce Insights, designed to provide merchandisers with a real-time view of their business, specifically focused on how products and categories are performing. Due to its category sequencing capabilities, the site automatically places products on a web page based on current demand and inventory, and adapts the sequencing as sales and inventory levels change. Teams are automatically alerted to significant spikes and dips in sales, and are presented with contributing factors such as inventory, promotional event, channel activities, and soon, input from social sentiment and competitive pricing.
