Performance marketing solution provider HookLogic has upgraded its platform as part of its 2.0 release. The platform, which is designed to maximize brands’ e-Commerce performance, leverages data to reach shoppers, drive those shoppers to product pages within e-Commerce sites and attribute resulting sales down to the SKU level.
New features of the solution include:
An advanced attribution reporting suite, which includes more granular sales attribution data that can unveil greater insight into bidding strategies and resulting sales;
Bid multipliers, which enable brands to create and manage campaign strategies for different shopper segments and stages in the shopping funnel; and
Keyword controls, which enable brands to deploy cross-sell strategies and granular targeting.
Major retailers using the HookLogic platform include: Walmart, Target, Best Buy, Macy’s, Costco, Sears, Staples, Kohl’s, Peapod and Argos.