During their scheduled audit routine, sales reps and merchandisers often must gather data around specific products, inventory levels and pricing. This data, whether tracked through spreadsheets, paper forms or photos, can be difficult to analyze once it is sent back to management.
Mobile data collection software from GoSpotCheck enables brands to streamline their sales and merchandising team’s surveys, audits and reports. Retailers can provide the GoSpotCheck mobile app to their sales teams to get real-time information on merchandising, product line performance and competitive research.
By structuring data collection and instantly aggregating data, retailers can quickly identify pain points, recognize trends and take action to improve execution.
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With the platform, retailers can build surveys, audits or reports into mission formats, and deploy them to their field teams quickly and efficiently. Field teams can visit their accounts through the app and are assigned missions based on their location. They then use the app to collect data and capture photos. Once all field data is collected, team members can review it in a dashboard to enable better decision-making.