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GiftStarter Applies Crowdfunding Concept To Group Gifting

During the holiday season or for large occasions such as weddings, consumers often frantically scramble to find and purchase appropriate gifts for friends and family members. Gift purchasing can be expensive for individual consumers, especially during these occasions.

GiftStarter has launched a crowdfunded gifting platform designed to enable buyers to combine individual budgets to give better gifts to their loved ones. Users can launch a gift campaign on GiftStarter, search from more than four million products on the site, then invite family and friends to pitch in through the platform.

GiftStarter also offers a Gift Concierge service that works like a personal shopping assistant, to carefully help curate a list of gift ideas and help users find the perfect gift for any occasion.

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The payment parsing platform breaks the gift up into pieces in a visual mosaic illustrating how much each contributor will pay. Each person can pitch in as little or as much money as they wish, and GiftStarter eliminates the need to collect money or chase people down for cash.

The average amount spent on a GiftStarter gift is $381. Once the gift ships, it will include a personalized handmade card from all contributors.

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