While browsing online, shoppers often strive to receive the best deal possible on the items they covet. Many consumers see free shipping as a benefit, however, few retailers can afford to offer this service at all times.
Clarus Commerce launched FreeShipping.com to provide subscribers with free shipping and 10% cash back on purchases from more than 1,000 retailers. FreeShipping.com subscribers pay more than $10 per month to receive a 90-day low-price guarantee and a price comparison tool that displays the lowest price on more than one million SKUs.
After FreeShipping.com instituted a 10% cash-back benefit in July 2014, subscribers increased their total purchase amounts by 60% and the total number of purchases they made by 70%. Within two months, subscribers who clicked through FreeShipping.com to a participating retailer’s web site completed orders with that retailer approximately 20% of the time, a 45% year-over-year increase in conversion rates.
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Should a consumer not be satisfied with a product, they have access to free returns. They just need to print a shipping label and drop the package off at any FedEx return center.
