With consumers now having the opportunity to access their favorite retailers through any device, traditional content management solutions may be too narrow, especially as companies look to expand.
Content management system provider e-Spirit Inc. has unveiled the Corporate Content Cloud initiative, to help organizations use content more effectively and improve the customer experience across all touch points.
The Cloud initiative bridges together all channels and devices by connecting people, internal and external data sources, and proprietary technologies. The Cloud specifically integrates all web applications and disparate solutions such as CMS, e-Commerce back-ends, marketing automation systems and on-premise solutions.
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Components of the initiative include on-site planning sessions, the content engine and technical support for building a Corporate Content Cloud, along with integration resources and future-proof integration technologies.
By integrating the solutions, retailers can build consistency throughout their brands, all while personalizing the experience to the consumer. Retailers looking to expand globally can leverage the Corporate Content Cloud to support business objectives while recognizing individual markets’ needs for localization.
