DynamicAction has released Affinities capabilities, designed to enable merchandisers to identify multiple product correlations and product trends so they can more accurately predict sales trends and increase basket size and profitability.
With this feature, brands can discover which combination of products, promotions and customer profiles most frequently drive purchases, and pinpoint key opportunities to optimize their merchandising strategies.
Additionally, retailers can use the capabilities to:
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Gain access to AI-driven insights on inventory, profitability and likelihood that products, brands and categories will be purchased in isolation;
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Reduce the inherent bias towards cross-promoting best sellers, which often will sell through individually without promotion;
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Make decisions on pairing unique items together in a promotion, a product recommendation or an email campaign based on both revenue and profit impact.
The Affinities feature is part of DynamicAction’s 2016.4 release which is now live in the U.S. and E.U.
