Wine-as-a-Service (WaaS) ecommerce platform DRINKS has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. The acquisition was made to help DRINKS provide all the technology and expertise necessary to help retailers start, run and grow in the ecommerce alcohol category.
DRINKS’ platform was designed to help retailers offer nationwide home alcohol delivery with full regulatory compliance. The solution provider also uses AI, ML, computer vision and natural language processing, with the goal of providing its customers with data-driven insights for generating personalized shopping experiences that drive customer loyalty.
Electriq will help enable rich customer experiences that can improve retention and increase lifetime customer value. The team also will support onboarding efforts for new WaaS partners with Shopify-powered online stores.