Coupit, an open marketplace built on the NEO blockchain, is designed to help retailers streamline shopping by centralizing discounts, rewards and transaction histories under one site. The platform connects customers directly with vendors, using smart advertising to target shoppers based on their buying history at no cost to the vendor.
The blockchain technology eliminates the risk of a customer data compromise by verifying vendor identities. It also makes automatic payments to vendors that have a history on the network.
The Coupit affiliate marketing platform provides incentives and rewards for doing business with vendors, tracks multiple rewards in one place on the user’s phone and sends reminders to ensure that points are redeemed before they expire. It also allows users to trade rewards with each other, which increases the chances of rewards being used.
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Coupit provides incentives to customers who post reviews. The marketplace uses blockchain technology to verify that the reviewer actually patronized the business.
“Consumers are more likely to remain loyal to brands that reward their patronage and encourage them to redeem their rewards,” said Andrew Hamilton, CEO of Coupit in a statement. “Instead of costing retailers, we believe that honoring rewards can build their business.”
