Retailers and CPG brands need to better understand the consumer if they want to engage them at every touch point of their journey. In learning more about consumers, these companies can gain a more complete perspective on industrywide trends, so as to manufacture and release better products.
The Consumer Goods Intelligence Suite solution from Vision Critical allows brands to anticipate customer preferences, forecast trends to improve products and understand new purchasing behaviors influenced by native ads, social media and review web sites.
The suite enables CPG companies to build a two-way dialogue with customers through an opt-in online community. With the suite, retailers and CPGs can build detailed member profiles of their customers to keep tabs on attitudes and behaviors. Users can analyze and report on member feedback to determine the level of brand loyalty among individual consumers.
Gaining insight from consumers can enable brands to validate product concepts and iterate development of new ideas, while at the same time potentially reducing costs and minimizing risks.
The solution also offers a customer intelligence library pre-programmed with activities designed to address the most common CPG challenges.