Today’s multichannel retailers are assessing the effectiveness of paper catalogs in order to determine their long-term value. This task is becoming even more daunting as shoppers shift from channel to channel as they finalize purchase decisions.
To help with that evaluation, a mobile shopping application called CoffeeTable is aggregating catalog information from a variety of retailers and boutiques into a single experience. Designed to help retailers understand how consumers respond to catalogs, the iPhone and iPad app collects data on user engagement at the catalog, page and even product level in real time. This detailed information can empower organizations to make better decisions regarding pricing, inventory assortment and overall catalog design.
With a “customer matchback analysis,” CoffeeTable now can help merchants integrate catalog engagement data with other shopping behaviors across channels — via web, mobile and even brick-and-mortar stores. As a result, merchants can pinpoint which consumers make purchases, when and through which channel.
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CoffeeTable also offers a series of tools and features to create a more personalized experience for consumers. Shoppers can “Love” products to see items that are popular and trending among other CoffeeTable users, save their favorite brands and share potential purchases with friends across social networks. All information is saved in a user profile, so consumers can receive real-time updates and notifications regarding sales and contests for the brands they follow.
More than 200 brands currently are available on the CoffeeTable app, including Crate and Barrel, Express, Land’s End, Macy’s and Nordstrom.
