CleverTap, a mobile customer engagement and analytics solutions provider, has launched Journeys, an omnichannel campaign builder designed to help marketers engage with customers along their individual paths-to-purchase throughout the app lifecycle.
Powered by CleverTap’s automation and segmentation technologies, Journeys allows users to:
- Build automated omnichannel messaging campaigns on a visual canvas;
- Identify specific customer segments, and further sub-segment o pinpoint the audience and effectively engage customers via the optimal channel;
- Create campaigns that are personalized for customer behavior, location and lifecycle stage with a few simple drag-and-drops;
- Compose longer-term campaigns that span days, weeks or months to touch users at the right time and keep them engaged; and
- Get a live view of the campaign to see customers’ flow through each stage in real time.
Additionally, using Journey’s drag-and-drop interactive campaign visualizer, marketers can configure rich customer journey workflows, with complex sequences of contextual messages and additional functionality such as optimal delays for action/inaction, live campaign stats and frequency caps.