CGS has unveiled the newest release of the BlueCherry B2B eCommerce platform, designed to help wholesalers make informed purchase recommendations to retailers based on analytics in a visual format, with price, delivery, recommended size and store distributions.
Users can convert visual assortments to electronic purchase orders integrated with their supply chain via Web Service APIs or EDI.
Retailers such as Tommy Bahama, Miraclesuit, Tea Collection and 47 Brand already are using the platform.
“With multiple products available through multiple channels it is essential for our business to have real-time access to merchandise,” said Raymond Brown, Senior Director of Wholesale Operations, Tommy Bahama in a statement. “By adding BlueCherry B2B, our sales reps can quickly create visual assortments that match their buyer’s requirements and present them online or in person.”
The solution seeks to enable high-growth brands operating in the consumer lifestyle products industry to engage retail buyers and reps, promote their products and receive confirmed orders.
It also utilizes trends and sales results to integrate sell-through information from e-Commerce and brick-and-mortar, to assist retailers with stock balancing and to better position merchandise. Sales reps can make informed recommendations on re-orders and provide direction on markdowns or moving styles to discounters if they are not selling.