Advertisement

Cerebri AI Debuts Platform Designed To Drive Personalization Across Customer Silos

Cerebri AI has launched the Cerebri Values CX v2 platform, which analyzes traditional shopper journeys across customer silos, including sales, marketing and support, to drive deep personalization. The insights, called Next Best Action{sets}, are driven by object-oriented AI and reinforcement learning modelling methods that time and value up to four events in a sequence.

The AI models analyze billions of patterns in a diverse customer dataset to see what works with what customers, answering questions such as “If a customer buys a product, would it be likely for others to do the same?” This approach seeks to improve upon the capabilities of ‘rules-based’ or ‘AI-lite’ technology to drive maximum results.

The sets can help retailers drive upselling and cross-selling, drive down churn and risk and achieve additional operational efficiencies through personalization. Cerebri also can calculate lifetime value, giving retailers insight into the commitment of a customer to their brand and products and the potential long-term value of their business.

Advertisement

Submit Your Solution

Let us feature your new products or services.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: