BrightEdge, a content performance marketing platform, has launched Content Atlas and Intelligent Experiences.
Content Atlas is designed to gives marketers real-time insights on their content’s performance so they can easily tie it back to business results and communicate its impact on the bottom line. The solution tracks content across four phases of the customer journey and measures it against the competition:
-
Awareness;
-
Consideration;
Advertisement
-
Purchase; and
-
Loyalty.
A retailer can go into Content Atlas, customize quarterly revenue goals, and get a full view of the program’s performance. If Content Atlas shows the retailer how they are falling behind competitors, a marketer can see exactly how much revenue they stand to gain if they make up that difference.
Intelligent Experiences is designed to help practitioners create more engaging, curated experiences for consumers. In fact, the offering creates a “content playbook” that can:
-
Target specific customer segments;
-
Identify gaps in content strategy; and
-
Automatically prioritize time and resources toward the content that will drive real business results.
Additionally, the offering generates suggested content elements — such as keywords, visuals, links and more — to accelerate content optimization and get engaging content in front of top audiences.
