Brandboom, a content management and sales automation system, has introduced new features designed to build trust between suppliers and retailers. Brandboom v9.0 updates the company’s virtual trade show service, Connect, and increases the software’s feedback capability.
Connect enhances lead generation by leveraging AI to analyze buying patterns, similar products and trends to suggest appropriate buyers or retailers. The tool allows users to filter by criteria including trade shows, retail categories and countries to further refine the search.
Brandbloom has enhanced this service with the addition of Auto Connect, which automatically proposes lines to buyers who have a high probability of placing an order. Additionally, this update opens Connect to users on the Free plan, rather than paid customer only.
The solution provider also has introduced Ratings to improve the customer experience for both buyers and sellers on the platform. The tool lets users leave scores and written feedback on every transaction to help both retailers and their suppliers engage and build trust with each other.