BlueConic has released a customer data platform (CDP) assessment tool, designed to help marketers understand organizational maturity for implementing a CDP and craft a roadmap for adoption.
These systems ingest data from first-party sources such as a company’s web site, CRM, POS systems and mobile apps. They differ from data management platforms (DMPs) in their support of real-time data and persistent (longer than 90 days) storage, to support omnichannel, personalized marketing campaigns.
The BlueConic CDP assessment tool consists of four questions to be completed by a marketer or anyone else with a grasp on the company’s marketing resources, budget and technology. This assessment is designed to be the first step in knowing a company’s actual readiness for a CDP. The assessment score places organizations in one of three levels of maturity: Experimenters, Accelerators and Visionaries.
The BlueConic customer data platform is designed to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue.