Bazaarvoice Launches Brand Edge Ratings Platform

Bazaarvoice Launches Brand Edge Ratings Platform

Bazaarvoice has launched Brand Edge, a solution designed to enable brand marketers to quickly collect influential consumer ratings and reviews and distribute them directly to retail e-Commerce sites in the Bazaarvoice Network.

To complement Brand Edge, Bazaarvoice also offers sampling services as an add-on option. For brands launching new products or trying to accelerate review collection, sampling clients can engage their own customers or the growing Bazaarvoice shopper community, Tryit, to trial new products and collect reviews.

Brand Edge offers a range of packages to meet the needs of brands of all sizes, and can:

  • Collect a high volume of consumer-generated content;

  • Drive channel sales by reaching shoppers at many retailers;

  • Hear feedback from consumers; and

  • Launch new products with sampling.

All review content generated through Brand Edge will undergo Bazaarvoice moderation and advanced filters to ensure review content meets quality and authenticity standards before being distributed to retail sites.

More than 500 million consumers per month view and share authentic consumer-generated content (CGC) in the Bazaarvoice Network, including ratings and reviews as well as curated visual content, across 5,000 brand and retail web sites.

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