Aspire Systems Launches ‘Phygital’ PRIOS Platform

0aaSS PRIOS ImageAspire Systems has released PRIOS, a solution designed to unify brand experiences across the physical and digital retail spaces. The platform’s goal is to accelerate in-store operations and real-time multichannel sales performance for increased foot traffic and sales conversions.

The platform is designed to provide a highly targeted and personalized shopping experience that is unified across various channels and interactions. With PRIOS, retailers can merge Big Data and IoT within a framework that integrates with in-store solutions, pricing engines, mobile commerce, ERP, CRM and other existing solutions.

Retailers can plug the platform into third party applications to create more engaging customer interactions, from product discovery to service, without any friction in customer experience. PRIOS works within four core areas of retail specifically:

  • In-store mobile experience: Blending online and physical worlds for cross-channel efficiencies and enhanced customer experiences;

  • Personalization: Right recommendations and promotions at the right time at the right place;

  • Empowering store associates with real-time insights to drive sales and superior customer engagement; and

  • Enhanced self-service: Mobile payments, self-checkout and guided in-store navigation.

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