APT has released its Test & Learn for Customers with Enhanced Loyalty, cloud-based software designed to provide organizations with a 360-degree view of customer spending behavior.
Test & Learn for Customers can assist targeting decisions across marketing, promotional and operational programs.
The platform combines MasterCard insights from anonymous and aggregated payment transactions with APT’s proprietary analytics. These insights, which are derived from actual spending behavior, are available on a continuous basis.
Benefits from the Test & Learn platform include:
Advanced Analytics: Proprietary algorithms that match test customers to control customers based on prior financial performance and customer characteristics;
Speed: Complex calculations on massive data sets that are completed in seconds across customers, metrics, products, timeframes, etc. When executing analysis, no time is required to pull data;
Robust Test Design Capabilities: The software guides the user through the entire test design process (including a comprehensive dashboard of current campaigns) to ensure that the optimal number and the most representative sample of customers are used to ensure statistically significant reads while minimizing risk; and
An intuitive, visual user experience that allows for the interpretation, communication, and execution of analysis results.