AdGreetz is a video personalization platform designed to use AI/machine learning to optimize creative and ad trafficking in real time, and ensure delivery of engaging and activating ads.
The platform empowers brands to dynamically deploy millions of hyper-relevant, data-driven personalized video and display ads and messages. AdGreetz can be deployed to up to 21 channels, including email, an e-Commerce site, SMS and social media channels such as Facebook, Instagram and Twitter.
AdGreetz uses all forms of personally identifiable information (PII) and GDPR-compliant data (brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual or user-generated) to function, and retailers can apply it to all forms of creative content, including live action, animation, graphics or voiceovers.
The platform creates ads based on consumer-specific variables including:
- App customer vs. non-app customer;
- Device type: mobile (iPhone vs. Android, optimized for 3G or 4G), tablet or desktop;
- Multiple product categories;
- Credit card customer vs. cash customer;
- Purchase history; and
- Device/connectivity type and many more.
Retailers that have leveraged AdGreetz include Amazon, Flipkart, Forever 21, West Elm and Famous Footwear.