Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this push for highly personalized brand experiences, retailers must implement the best retail intelligence solutions and processes that automate item recommendations based on every customer’s unique browsing and buying journey.
The 4-Tell Boost Recommendations for Web software from 4-Tell, an automated personalization engine, is designed to help eTailers provide customers with dynamic product recommendations throughout e-Commerce sites ― including shopping cart areas, product and category pages, and search results. In doing so, merchants can increase cross-sell and up-sell opportunities, and drive awareness of other product offerings.
Merchants also can integrate automated, personalized recommendations into email campaigns, mobile-optimized sites and social media pages, leading to more engaging marketing content across channels. In addition, customer service representatives can glean better insight into consumers’ browsing and buying histories, ensuring more relevant online chat and call center discussions.
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At a glance, retailers can reap the following benefits by offering personalized product recommendations across channels:
- Increase sales by converting more browsers to buyers;
- Increase average order value (AOV); and
- Inspire shoppers to becoming repeat customers.
More than 100 merchants are using 4-Tell Boost offerings to improve online conversions, including Columbia Sportswear, exOfficio and Icebreaker.
Columbia Sportswear increased recommended product sales by 67% after implementing 4-Tell solutions, according to Thaddeus Kaczmarek, e-Commerce Divisional Manager of Columbia Sportswear. The strategy “has a great ROI,” Kaczmarek said, “We plan to expand its use throughout our global platform of online stores.”
