3DLOOK, a mobile body scanning technology provider for apparel retailers, has launched a new version of its 3D body model generation, SAIA 3D V2.0. The platform is designed to solve sizing problems, increase conversions and lower return rates for e-Commerce retailers.
The SAIA 3D proprietary technology uses computer vision, neural networks and 3D statistical models, enabling businesses to generate 3D body models from two front- and side-facing photos that consumers can take with a smartphone. With these photos, the technology can capture sizing trends, market segments and analytics about a retailer’s customers. The technology works on any background; users can choose to have someone take a photo of them or take a selfie in a full-length mirror.
"Understanding a consumer's unique body data is the first step to understanding what the consumer might actually want to buy,” said Vadim Rogovskiy, Founder and CEO of 3DLOOK in a statement. “The online shopping experience is going to look very different in the next few years. Companies like Amazon are already working on their own solutions while other online retailers will have to look for opportunities to compete against the corporation. I'm glad that we are part of this exciting revolution that can help e-Commerce apparel businesses of any size to grow."