Investment firm Vista Equity Partners has acquired Applause, a technology provider and crowdsourced software testing community designed to optimize digital experiences for retailers and brands. Terms of the deal were not disclosed.
With Vista’s financial backing, Applause seeks to bolster its digital testing, user feedback and marketing insights offerings. Through its community of 300,000+ professional, on-demand digital experience testers, Applause delivers human input at every phase of software development.
Applause will continue to operate independently with no changes in executive leadership. The transaction is expected to close in the coming weeks and is subject to customary closing conditions and regulatory approvals.
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The Applause approach to software testing and feedback is designed to dramatically decrease the time and cost of delivering digital experiences on mobile apps, web sites, IoT devices and more.
