Kibo has acquired the cloud-based omnichannel commerce solution provider Mozu for an undisclosed sum. This is the second acquisition for Kibo in the past few weeks; the company acquired cloud-based personalization platform provider Baynote in September 2016.
In offering a solution designed to unify consumer experiences regardless of channel, Kibo can leverage the Mozu technology to enable roadmap acceleration for its consumers.
“This investment represents our commitment to empowering our customers to increase sales and improve consumer loyalty,” said Kenneth Frank, CEO of Kibo in a statement. “Furthermore, Kibo brings a host of technologies and solutions to existing Mozu customers, including our market-leading technology in order management system (OMS), real-time individualization and mobile point of commerce to further enhance and unify consumer buying experiences.”
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It is unclear whether the Mozu brand will continue after the acquisition. Upon acquiring Baynote, Frank noted that the Baynote brand would eventually be dissolved, with the company opting to market its products and services under the Kibo brand name after fully integrating the two companies’ services.
The Kibo brand name is itself fairly new. In January 2016, investment firm Vista Equity Partners acquired e-Commerce solution providers MarketLive, Shopatron and Fiverun and merged them to form Kibo.
