The Psychology of Holiday Spending in an Uncertain Economy
Every holiday season, retailers collectively try to answer one question: how much are consumers willing to spend? This…
Executive Viewpoints November 12Every holiday season, retailers collectively try to answer one question: how much are consumers willing to spend? This…
Executive Viewpoints November 12Retailers are moving fast to make their catalogs agent-ready this holiday season. They’re feeding product data into ChatGPT,…
Executive Viewpoints November 12Ask any retail store associate about their holiday peak season experience, and they will likely describe it as…
Executive Viewpoints November 10Black Friday presents retailers with an interesting promotional challenge. It marks the beginning of one of the most…
Executive Viewpoints November 9During peak season, a retailer can post record traffic, orders and revenue while earning less from each sale.…
Executive Viewpoints November 6Promotion fatigue exists — for both the consumers receiving offers and the retailers sending them. But they’re also…
Executive Viewpoints November 5To many small, seasonal retailers, peak seasons are the lifeblood of their business. Pick a season, for example,…
Executive Viewpoints November 2I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was…
Executive Viewpoints October 30I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…
Executive Viewpoints October 29