Across every sector, digital transformation is enabling businesses to operate at breakneck speeds, rejuvenating the competitive playing field. In retail specifically, forward-thinking enterprises have been able to harness next generation technologies such as cloud and IoT to accelerate the delivery of digital services to consumers. For example, the recent acquisition of Whole Foods by Amazon illustrates the popularity of the digitally transforming grocery market. As the last of the traditional milkmen ride off into the sunset, you can hear consumers firing up their AI personal shoppers: “Ok Google, order me half a gallon of milk from Ralphs.” Over the last couple of years, online shopping — increasingly now through mobile devices — has taken off. Every week we hear how the ‘mobile shopping boom’ is boosting those online retailers with a streamlined, omnichannel presence. Mobile commerce now accounts for over 30% of total online sales, and this in turn has led to competitive retailers embracing next generation technologies to digitally transform their business models, and subsequently rejuvenate their customer experience. This has meant that those that have been slow to digitally transform, such as Toys ‘R’ Us, have struggled to survive.