Executive ViewPoints

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy,…

Cloud Native Value: Why Retailers Should Learn to do More With Less

If retailers think online shopping in 2021 is about the simple exchange of goods for money, they’re doing it wrong. If they…

Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering…

Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

If the last year has taught us anything, it’s that change and disruption are constant. Whether it’s coping with a disruptive event…

5 Reasons Why Your Business Should Focus on Customer Data

There’s no doubt that digital innovation is revolutionizing the retail landscape — just imagine that today, the average person produces some 1.7…

Brick-and-Mortar no More? How Personalization and Supply Chain Automation are Driving Retail Resurgence

COVID-19 has fundamentally disrupted retail as we know it. With re-masking and a potential fourth wave coming, we aren’t out of the…

Implement Customer Engagements Hubs Now and Reap the Benefits Later

As we continue to see the short- and long-term effects of the pandemic, many retailers have resorted to shuttering their businesses, unable…

You Can’t Spell Retail Without AI

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory…

Returns: The Hidden Opportunity for Retail

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According…