Executive ViewPoints

5 Reasons Why Your Business Should Focus on Customer Data

There’s no doubt that digital innovation is revolutionizing the retail landscape — just imagine that today, the average person produces some 1.7…

Brick-and-Mortar no More? How Personalization and Supply Chain Automation are Driving Retail Resurgence

COVID-19 has fundamentally disrupted retail as we know it. With re-masking and a potential fourth wave coming, we aren’t out of the…

Implement Customer Engagements Hubs Now and Reap the Benefits Later

As we continue to see the short- and long-term effects of the pandemic, many retailers have resorted to shuttering their businesses, unable…

You Can’t Spell Retail Without AI

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory…

Returns: The Hidden Opportunity for Retail

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According…

Are You Ready for the Next Mobile Revolution?

The emergence of smartphones completely changed the world of ecommerce. Suddenly people had the power of the internet at their fingertips; they…

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

4 Tips to Help Retailers Meet PCI DSS Compliance

Over the last year, retailers have endured a range of unprecedented challenges. From supply chain and labor force disruptions to strict social…

3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

Contactless payments skyrocketed in popularity during the COVID-19 pandemic while cash payments plummeted. This was partially attributed to the diminished capacity to…

Brands Need a Dedicated Balance Sheet for Customer Health

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to…

‘Race to the Bottom’ Pricing is a Losing Run: Why Retailers Should Focus on Personalized Promotions Instead

Low prices are important to consumers today, especially as the economy rights itself after the turmoil of the last year. Headlines still speak of rising grocery…