Emerald Media Network

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Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Usual Suspects Walmart and Amazon Lead NRF Top 100 Retailers List

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

FTC Cracks Down on False ‘Made in the USA Claims,’ Sends Warning Letters to Walmart, Amazon

Urban Outfitters Makes Students’ Dorm Dreams Come True with Help from HGTV

Executive ViewPoints

Why an Active Brand Community is the Key to Customer Loyalty

Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers…

How to Target Audiences For Advertisements During a Recession

There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19, consumer behavior is drastically…

How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the past few years. This…

Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the…

Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter…

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with shoppers, no matter what…

Balancing Privacy and Personalization: The Key to Customer Loyalty

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing…

How Retail Should Enter the Metaverse

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over…

How to Fix Your Loyalty Program’s Dispersed Data Problem

Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these programs. But success isn’t…

What Every Retailer Should Do to Stop Account Takeover Attacks

According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared…

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see…

Elevate Retail Experiences with Next-Gen Contact Center Tech

Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they keeping pace with evolving…

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