Executive ViewPoints

FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a…

VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

As we fast approach Q4 2023, there is one topic at the forefront of every retailer’s mind: holiday shopping. And if Amazon…

Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the unrivaled convenience of online…

How AI Can Help You Create Human-Centric Retail Experiences

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to…

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation…

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when…

Stimulating Impulse Purchases When the Thrill is Gone

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse strategy works in step…

The End of D2C as we Know it: Enter Direct-to-Retail

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online…

Preparing for a Very Generative AI Holiday Shopping Season

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer…

Information Overload: Don’t Let Self-Checkouts Become a Chokepoint

For retailers, self-checkout is something of a double-edged sword. There’s no doubt the technology can bring tremendous benefits, such as allowing more…