Executive ViewPoints

How Retailers Can Use AI to Improve Customer Experience and Build Trust

In the U.S., ecommerce spending is estimated to reach $1.7 trillion by 2027 – representing over 20% of overall retail sales. Additionally,…

Building Connected Commerce in the Age of Loneliness

In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove an existential threat to…

How the Not-Amazons of the World Should Approach Commerce Media

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so, given that the already-massive…

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we…

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a little luxury. And in…

During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National Retail Security Survey, losses…

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers…

The State of Gamification in Retail: How Brands Can Take Advantage

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting…

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…

Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions

For sugar importers, this past summer has been anything but sweet. The cost of sugar has surged by more than 40% globally…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

How Retailers Can Use AI to Improve Customer Experience and Build Trust

How the Not-Amazons of the World Should Approach Commerce Media

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Feature Your Byline

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

Groceryshop

Shoptalk Fall

NRF Europe

eTail Connect West

eTail Boston

Interests:

Executive ViewPoints

Feature Your Byline

Access The Media Kit

Interests:

Access Our Editorial Calendar