Executive ViewPoints

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a…

Dynamic Creative Optimization Decoded: A Masterclass for Retail Success

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In…

Tech, Talent, and Partner Innovation is the Secret Sauce for Retailers to Stay Competitive

Put mildly, it has been a challenging few years for retailers. A historic pandemic with a double-whammy of supply chain and staffing…

The Power of Play: Using Gamification to Elevate Retail Apps

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and…

The Pet Food Market is Changing: Grab it by the Paws

The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our four-legged friends no longer…

Does Personalization Always Improve CX? It Depends on Your Customers

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the…

Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to…

6 Paid Social Trends to Be Aware of in 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want…

AI Steps into the Retail Arena

Generative AI has put the retail industry at yet another inflection point. 2023 was a period of experimentation for retailers, and many…

How Retailers can Combat Inventory Shrinkage with Drone-Powered Warehouse Monitoring

There’s been a lot of talk recently about retailers reporting lower-than-expected earnings due to inventory shrinkage. What does this mean exactly? According…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….