Executive ViewPoints

The Secret Sauce for Successful Experiential Marketing

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with…

How Product Donations Drive Strategic Benefits for Businesses and Offer Hope to Communities in Need

When Hurricane Beryl barreled its way across the Caribbean in early July, leaving a trail of destruction, it was the earliest Category…

The Race to Displace: How Temu and Shein are Redefining Ecommerce

Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as the largest retailer in…

How AI and LLMs Are Ushering in a New Era of Conversational Commerce

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years…

5 Lessons from the Bob’s Stores Bankruptcy

New England clothing retailer Bob’s Stores is shutting its doors for good. The retailer filed for Chapter 11 bankruptcy in June and…

The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud

In the 1985 sci-fi comedy Real Genius, we meet Lazlo Hollyfeld, a former engineering student who spends his days trying to game…

Training Frontline Personnel in Retail: How to Do it on a Budget and Maintain High Quality

In retail, maintaining a knowledgeable, capable and well-trained workforce is a key factor in success, especially in categories with tight competition. At…

Stop Waiting on Advertising. New Products Should Fly off the Shelf.

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — a frustrating reality that many are currently facing….

From Frustration to Loyalty: How One Retailer Increased NPS by 70% with Customer-Controlled Substitutions

Have you ever unpacked your grocery order, excited to make a recipe, only to find a weird substitute for a key ingredient?…

Are Errors Hindering B2B Commerce Growth?

Is your web store a partner in your success or a saboteur hindering your growth? Your buyers expect accuracy, flexibility and a…

Level Up Your Retail Loyalty Strategy with Smart Gamification

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023…

Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

The rise in digital purchases has created both opportunities and challenges for retailers. Today, nearly two-thirds of adult consumers globally use digital…

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Executive ViewPoints

How Product Donations Drive Strategic Benefits for Businesses and Offer Hope to Communities in Need

How AI and LLMs Are Ushering in a New Era of Conversational Commerce

5 Lessons from the Bob’s Stores Bankruptcy

The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud

Training Frontline Personnel in Retail: How to Do it on a Budget and Maintain High Quality

Stop Waiting on Advertising. New Products Should Fly off the Shelf.

From Frustration to Loyalty: How One Retailer Increased NPS by 70% with Customer-Controlled Substitutions

Are Errors Hindering B2B Commerce Growth?

Level Up Your Retail Loyalty Strategy with Smart Gamification

Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

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Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

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