Executive ViewPoints

How AI Overviews are Reshaping the Consumer Journey in 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search…

Leveraging Voice-Directed Picking to Optimize Multichannel Fulfillment

The pressures on retailers to seamlessly fulfill orders across physical stores, online platforms and mobile apps continue to intensify. Whether shipping directly…

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially…

Keep Products Moving: Benefits of a Modern PIM

Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often, this is caused by…

Modernizing Application Security for Retailers Requires a New Approach

The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic, when the shift from…

In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help…

How to Spot and Stop Socially Engineered Attacks in Retail

Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System 1” thinking: A mode…

Four Ways to Turn Transactions into Customer Relationships that Last

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a…

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable…