Sure, kids and parents alike dread this time of year. The back-to-school commercials start, and the summer starts to wind down. That means it’s back to the grind!
But during this time of year, retailers have the opportunity to gauge consumer sentiment and spending patterns, as well as browsing and buying preferences across all channels. It also is an important time of year for organizations to hone strategies in preparation for the upcoming holiday season.
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In a recent feature, Retail TouchPoints highlighted how a number of leading retailers — including Macy’s, Staples, Target, Walmart and Bonobos — are working towards back-to-school success.
See how retailers are infusing mobile, social and digital elements into traditional brick-and-mortar strategies during this pivotal time of year.
