More consumers are trading desktop and laptop computers for tablets. New tablet models are being released at an unprecedented pace, making the devices more affordable and commonplace among consumers. As a result, traffic via tablets, as well as purchase rates, are growing. In fact, nearly 55 million Americans will own a tablet by the end of 2012. Currently, 58% of consumers use their tablets at home, and 52% prefer to shop via their device. This infographic highlights the demographics of tablet shoppers, their habits and research from sources including comScore, Digital Marketing Insights, eMarketer and Prosper Mobile.
Advertisement
