You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like location is becoming even more important, especially as mobile marketing evolves from a nice-to-have to a necessity.
Think of the possibilities for targeting your consumers based on their location! Imagine a consumer walking into a Target, browsing in the cosmetics department and then she receives a coupon for 20% off Maybelline lipstick! If that’s not a good incentive, I don’t know what is!
Context, relevance and timeliness also are important, don’t get me wrong. In my opinion, Passbook is one of the coolest, most handy tools on my mobile device. However, I can’t help but get a little annoyed when my Starbucks card pops up on my home screen while I’m sitting in my living room. (Writer’s note: I live less than a mile away from a Starbucks.)
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So, now that we’ve seen two sides of the mobile marketing coin, you may be asking: What are the best practices?
Retail TouchPoints is hosting a digital panel in which execs from Digby, KDA, Punchcard and SapientNitro, will share the tools you need to plan and implement a successful mobile location-based marketing strategy. Check it out to learn more!
