What Retailers Can Learn From C. Wonder

At Retail TouchPoints, we constantly strive to spotlight emerging trends and best practices that will help retailers succeed in this ever-changing omnichannel era. Social media especially is in a constant state of flux, which is leaving many organizations scrambling to develop a solid strategy. 

C. Wonder was created with social media at the core of the brand. Facebook, Twitter and Pinterest (among others), are central to the organizational DNA. We had the chance to speak with Michael Chao, the Director of Social and Mobile Engagement for C. Wonder. Check out this special Q&A, and see what tips he provides!