The Internet has given consumers real-time access to low prices, extreme discounts and flash sales. So it’s easy to see why so many shoppers focus first and foremost on finding the best deal, and are more willing to stray from the brands and retailers they used to hold so dear.
As a result, many retailers are focusing on winning sales and conversions – the steeper the discount the better; the more convincing the message the better. But make no mistake: Engagement is still the ultimate currency for successful businesses.
But how can brands and retailers stand out in a sea of discounts and offers, and focus first and foremost on forming and strengthening customer relationships?
Ted Rubin, brand evangelist, social marketing strategist and Acting CMO of Brand Innovators can help you answer this question. Author of several books, including his latest, How To Look People In The Eye Digitally, helps businesses improve their return on relationships and turn their customers and employees into brand ambassadors.
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Today at 2 p.m. ET, Ted is going to reveal some key points and best practices he will touch on during the 2015 Retail Innovation Conference. Want to follow the conversation? Simply search #RIC15 on Twitter and get even more details by checking out the live panel: http://www.thinkwire.com/panel/AM
We hope to see you there!
