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Today, consumers are equipped with various product offers via their mobile device. For this reason, many retailers are focused on improving the in-store experience and creating a better relationship between customers and store associates. In this TouchPoints TV segment, Jason Goldberg of CrossView discusses the impact of mobile on a cross-channel experience, and how retailers can measure customer engagement.

Tune in on our TouchPoints TV segment with Harvey Kanter of Moosejaw as he receives a Retail TouchPoints’ Customer Engagement Award, and shares insight on in-store mPOS

(via TouchPoints TV)