By Alicia Fiorletta, Senior Editor
Brands and retailers across the nation spent the past month engaging fathers and their loved ones for Father’s Day, which was celebrated on June 21, 2015.
Marketing campaigns and strategies vary from company to company, but which advertisements rose to the top? Social media intelligence company Infegy analyzed millions of online conversations to determine the most popular advertisements. For this round, Infegy measured the overall “positivity percentage.”
The below ad spots all pull on consumers’ heartstrings in unique ways. But the overarching theme is: Focusing on what makes dads special and honing in on the unique memories children create with them. The most popular ads for this Father’s Day were:
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1. Omaha Steaks (92% positivity)
2. Toyota (87% positivity)
3. Dove (87% positivity)
4. Subaru (81% positivity)
Did any other advertisements pull at your heartstrings? Share your thoughts in the comments section below!
