Advertisement

The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin

By Alicia Fiorletta, Senior Editor 

When ever we cover personalization and new technology at Retail TouchPoints, we always have to discuss the “creep factor.” 

You know the “creep factor.” It’s that moment when a brand or retailer goes completely over the line…they stop being helpful and just end up skeeving you out. 

Although that line between cool and creepy varies from person to person, some studies have concluded that as long as retailers are helpful in their personalization and engagement efforts, consumers don’t mind. But again, what’s the line?

Advertisement

RichRelevance conducted a survey of 1,000 U.S. consumers to discover what features shoppers find cool, and what they find simply creepy. 

Want to get the key takeaways? Here’s an infographic that breaks it all down: 

Want to download the complete survey? Click here

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: