By Alicia Fiorletta, Senior Editor
When ever we cover personalization and new technology at Retail TouchPoints, we always have to discuss the “creep factor.”
You know the “creep factor.” It’s that moment when a brand or retailer goes completely over the line…they stop being helpful and just end up skeeving you out.
Although that line between cool and creepy varies from person to person, some studies have concluded that as long as retailers are helpful in their personalization and engagement efforts, consumers don’t mind. But again, what’s the line?
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RichRelevance conducted a survey of 1,000 U.S. consumers to discover what features shoppers find cool, and what they find simply creepy.
Want to get the key takeaways? Here’s an infographic that breaks it all down:
Want to download the complete survey? Click here.
