The evolving retail landscape has presented businesses with a variety of challenges. However, the key obstacle many retailers are facing is collecting, integrating and analyzing Big Data efficiently.
For those who don’t know already, Big Data goes far beyond transactional information. It’s more granular, detailed and unstructured. Everything from click behavior, past purchases, browsing history and even social feedback.
Even the largest retail organizations are having trouble with this, so can you imagine how a small – and growing – business feels?
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Retail TouchPoints had the chance to chat with Vivien Bohme, CEO of fast-fashion retailer Bohme. (She’s the sister on the right!) During the interview, she discussed how the company needed a more robust solution to help keep pace with pure-play online retailers, as well as multichannel merchants like Forever 21 and H&M.
“We strive to be the best in overall sales-per-square-foot, but we couldn’t track those metrics effectively as we grew,“ Bohme said. "Moreover, we couldn’t check to see if every sales person was performing well.”
Check out more of this story to learn how Domo helped Bohme keep pace with its competition.
