Snippet of Associate Editor Alicia Fiorletta’s previous blog post.

In my opinion, the video and social strategies utilized during NYFW confirms a new reality for the retail world: More brands and designers are taking note of social media’s impact on increasing awareness, buzz and loyalty. They now understand that in order to be seen — and shared — among consumers, they must provide the access and resources to encourage and enable social conversations. 

Read the entire post here: http://rtou.ch/WrRx4H